In an effort to help demonstrate the time and money saving value to members, AzDA Services has been rebranded as AzDA Perks. The AzDA Perks Program (or AzDA Perks) is a collection of products and services, ranging from practice finance to liability insurance, construction, web design, and everything in between—all endorsed by the Arizona Dental Association because of their value and commitment to AzDA members. Approximately twenty-five companies are currently AzDA Perks Endorsed Partners.
The AzDA Services Board, chaired by Dr. Doug Bieischel, felt the new marketing message, logo, look, and tag line “Great Deals for Our Docs,” would resonate well with members. AzDA’s Manager of Communication Jeremy Tuber added, “In AzDA Perks, we have a wonderful benefit that few of our members know about. Over the course of the next couple of months, we will look to change this by unveiling the AzDA Perks’ new brand and marketing campaign.”
In addition to the four-page, center-spread ad in March’s Inscriptions, AzDA Perks’ website (azdaperks.com) will undergo a complete redesign over the spring/summer. The new website will feature video testimonials, clever animations, and micro-websites for all endorsed companies. Visitors will find the new website easier to navigate, and AzDA members will be able to easily post comments about their experiences with AzDA Perks Endorsed Partners.
AzDA members, if you would like to share a notably positive experience you’ve had with one of our endorsed companies, email AzDA’s Manager of Communication Jeremy Tuber at Jeremy[at]azda[dot]org.